Technical Content Writer

As a Digital Marketing professional, you will be responsible for various tasks related to content creation and marketing strategies to promote products/services effectively. Your role will involve: - Researching industry-related topics through various sources like online research, interviews, and studies. - Writing clear and compelling marketing copy to engage the target audience. - Planning and maintaining an editorial calendar to support lead generation and brand development goals. - Preparing well-structured drafts and conducting in-depth research for developing original content. - Creating and publishing business and technically-focused content for various platforms like emails, web pages, blog posts, case studies, etc. - Assisting in developing content for advertising campaigns and ensuring content is error-free and consistent. - Conducting keyword research and implementing SEO best practices to drive traffic to the company website. Qualifications required for this role include: - Demonstrated commitment to excellence in communication and flawless content creation. - Minimum 3-5 years of experience as a technically-focused content writer in IT services. - Proficiency in tools like Confluence, Microsoft Word, Grammarly, Google Keyword Planner, SEMRush, ActiveCampaign, or similar platforms. - Experience working closely with marketing teams, providing content marketing leadership and coordination. - Understanding of business domain and technical aspects of software platforms like e-commerce, content management, data management, analytics, and mobile applications. - Early career experience as a developer or software consultant is desirable for this role.,