What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2Cstorefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on e-com marketplaces.
Why build this
- Indias D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers
who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product
and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but dont
do enough on helping merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of optimising for themerchant&aposs profitability.Our product is an all-in-one software stack that gives merchantseverything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations,Communication. Our services layer works on top of this software stack to achieve profitabilityfor merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any
D2C Brand As Well
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriateactions for merchants profitability.Over time, the goal is to productize our services layer - whichwe believe will move the baseline of what merchants expect from a storefront software.
How will this role shape you
If running one business is challenging, imagine enabling the growth of dozens. As the face ofShopDeck to our merchants, you wont just drive sales youll actively shape the future of D2C inIndia. This role builds your skills across sales leadership, stakeholder management, performancecoaching, and category ownership.With rapid growth, a high-performing team, and a mission to empower e-commerce, this is youropportunity to create impact, drive scale, and grow as a leader.
What Youll Do (Key Responsibilities)
- Lead a team of Business Development to achieve seller onboarding and revenue goals.
- Drive high-quality lead closures through effective strategy, coaching, and direct
involvement.
- Deliver compelling product demos and customize pitches to address sellers needs.
- Monitor team performance via CRM tools, dashboards, and structured review processes.
- Foster cross-category sellers relationships and ensure long-term engagement.
- Set and track KPIs, build reporting systems, and deliver accurate forecasts.
- Collaborate with Product, Marketing, and Ops teams to improve seller experience and
conversion.
- Stay current on market trends, category insights, and competitor activity.
- Mentor, train, and grow team members with a focus on ownership, quality, and
outcomes.
Ideal Candidate
Professional Experience
- 4+ years total experience in sales/business development
- Minimum 2 years in a team leadership or mentoring capacity
- Prior experience in e-commerce, SaaS, or high-growth startup preferred
- Graduate/Postgraduate in Business, Marketing, or related fields
Skills & Mindset
- Proven Sales Leadership: Able to coach teams, refine pitches, and close high-impact
deals
- Clear Communicator: Fluent in English and Hindi, confident in handling high-stakes
conversations
- Analytical Operator: Proficient in Excel/Google Sheets, uses data to drive
decision-making
- Process-Driven: Builds scalable playbooks and SOPs for merchant acquisition and
onboarding
- Relationship-First: Builds long-term trust with sellers across verticals
What Youll Get
- Competitive Pay: Fixed + Performance-based incentives that beat market standards
- Medical Insurance: Comprehensive coverage for you and your dependents
- Career Acceleration: Rapid growth path with real ownership and autonomy
- High Impact: Your work directly shapes our business and seller ecosystem
- Mentorship: Learn from senior leaders across product, marketing, and strategy
- Culture: Fast-paced, mission-led, collaborative workplace where ideas thrive
Skills: sales leadership,advance excel,relationship building
