Talent Attraction Senior Advisor

What you will do:

• The Talent Attraction Senior Advisor is a key member of the Talent Attraction team, responsible for developing and delivering attraction strategies and marketing campaigns locally and globally. Demonstrating a multi-channel approach, this role focuses on supporting recruitment and enhancing bp s Employee Value Proposition (EVP).
• You will be creative, yet data driven with the ability to analyse and optimize campaigns, reporting results using case studies and to put candidate experience front and centre of everything you do.

Campaign Strategy and Execution

• Develop and deliver recruitment marketing campaigns aligned with our employer value proposition (EVP) with a global and regional perspective.
• Breadth of work could include, but isn t limited to: digital campaign strategies, creative development, channel strategy, campaign activation, photoshoots, podcasts, video and events

Employer Branding and EVP

• Promote bp s EVP through targeted messaging and content, ensuring a consistent and compelling employer brand.

Stakeholder Collaboration

• Work collaboratively with all members of the global attraction team to foster creativity, standard methodology and consistency to successfully deliver the global attraction strategy for both experienced hire and early careers
• Build strong relationships with business and PCC stakeholders, acting as a strategic advisor to senior partners, ensuring talent attraction strategies align with business needs.
• Establish strong relationships with the talent acquisition, communications, social media and brand teams to ensure a cohesive approach to our employer brand
• Build trusted working relationships with bp s chosen 3rd party attraction agencies

Market Insights and Innovation

• Stay up-to-date with industry trends and innovations in talent attraction.
• Provide market insights to inform attraction strategies and ensure competitiveness in talent markets.

• Measurement and Reporting

  Ensure campaigns are data-driven, using analytics to optimize performance and return on investment.
• Use data to inform continuous improvement of attraction strategies and tactics.

• What you will need

  Bachelor s degree in Marketing, Communications, or a related field, or equivalent experience.

• Skills:Marketing and Branding

  Proficiency in crafting compelling messages and content that resonates with target audiences.
• Strong understanding of digital and social media platforms, including LinkedIn, Instagram, and programmatic advertising.

Project Management

• Ability to plan, implement, and manage complex campaigns within deadlines and budget constraints.

Stakeholder Management

• Ability to engage and influence senior business leaders, business and PCC partners on recruitment marketing strategy.

Analytical and Reporting

• Strong analytical skills to interpret campaign data and provide actionable insights.
• Proficiency in using analytics tools (e.g., Google Analytics, social media insights).
• Puts the customer and business strategy at the heart of decisions with the ability to guide leaders through choices to best suit business requirements

Communication and Interpersonal

• Excellent written and verbal communication skills.
• Strong interpersonal skills to collaborate effectively with cross-functional teams and external vendors.
• One team mind-set, demonstrating an understanding of the value and ability to develop high quality, trust-based working relationships

Creativity and Innovation

• A creative individual who is self-motivated, commercial and strives for excellence.

Adaptability and Resilience

• Flexibility to adapt to changing priorities and thrive in a fast-paced environment.

• Technical:

  Recruitment marketing
• Paid media and digital advertising
• Data and performance optimization
• Employer branding and EVP

• Behavioural:

  Collaboration and partnering
• Stakeholder influence and leadership
• Creativity and innovation
• Resilience and problem solving

Desirable Experience :

• Experience working in a large, global organization.
• Familiarity with Content Management Systems (CMS) and Customer Relationship Management (CRM) tools.
• Knowledge of Diversity, Equity Inclusion (DEI) principles and how they apply to talent attraction.