Strategy- Senior Business Analyst

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

Role Designation:

Designation

Experience:

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Roles & Responsibilities:

• Impact analysis and evaluation of Promotional expenses for driving profitable spending by business teams.
• Impact analysis on CRM activities aligning with the business objectives & outcomes
• Flagging the deviations with due diligence of marketing planning initiatives
• Collaborating with Marketing, Finance & Department teams to establish and drive systems for execution of marketing activities within given budgets
• Drive strategic projects at IB level which includes communication, patient access and therapy development initiatives in core therapy areas

Skills & Competencies:

• Working knowledge of P&L and business accounting practices
• Sound knowledge of marketing and promotion strategies in pharmaceutical/ life-sciences
• Good understanding of industry market data analytics
• Capability to get insights from the numbers
• Good Communication and Interpersonal Skills