Performance Marketing-D2C Operations

Job Description

About the Company: Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide. Division : Consumer Business Role Designation: Performance Marketing Experience: Minimum 03- 05 years’ experience in performance marketing/ Digital Marketing in FMCG or D2C sector Qualification: (Degree / Diploma) Graduate in Business Administration or any related field, MBA preferred. Job Location: Mumbai Roles & Responsibilities: Develop and implement performance marketing strategies to drive traffic, conversions, and revenue for OTC products. Strategize and execute Google & Meta Ads to achieve business objectives. Manage complete Website operations Run A/B tests for creative, landing pages, and ad copies to improve performance. Monitor and analyze campaign performance across channels platforms. Work on campaigns to improve search rankings, product reviews, and customer engagement on marketplaces. Work closely with brand, legal, creative teams to ensure the content aligning with the brand strategy and complies with regulatory standards Manage and allocate media budget efficiently to maximize ROI Track spending and suggest optimization to ensure cost-effectiveness Show more Show less