Strategic Planner

About Yaap:

YAAP is a new-age digital marketing, content & technology services company, operating in the fastest growing segment of the marketing and marketing services market. We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions. We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment. We are Built for Now.

Could this be you?

If you can rethink marketing initiatives via digital transformation, help the brands become stronger with your futuristic campaign ideas, and gauge evolving consumer behavior on digital platforms, this role is for you.

In this role you will -

·      Execute the business and brand strategy for the clients.

·      Formulate and execute the customer journey planning and go to market strategy.

·      Conceptualize and initiate research to build stronger insights.

·      Partner with key stakeholder teams to create go to market plans.

·      Analyze existing data to identify key market trends for client and consumer attitudes, behavior, and perceptions.

·      Identify opportunities with client business.

·      Create digital and social media strategies for clients.

You should have

·    Knowledge of Business Experience and Customer Experience will be preferred

.  A bachelor's degree and 5-7 years of experience in Brand Planning and Digital Planning preferably in an agency setup.

·    Sound presentation skills and client communication.

·    Strong research and data analytical skills to forecast and identify trends and challenges.

·    Spontaneity with the latest trends and technologies across formats and platforms.