Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

1. Upstream Marketing:

• Market Insights:

  Lead in-depth market analysis to identify trends, unmet needs, and competitive landscape in the orthopedic large joint sector.

• Product Development:

  Collaborate with R&D teams to guide new product development and enhancements, ensuring alignment with market demands and clinical needs.

• Portfolio Strategy:

  Define and execute product strategies, including pricing models, positioning, and value propositions based on clinical and economic evidence.

2. Downstream Marketing:

• Market Launches:

  Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.

• Marketing Collateral:

  Oversee the creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials.

• Marketing Communication:

  Craft and deliver compelling messaging across all channels to build brand equity and drive sales.

3. Digital Marketing:

• Strategy Execution:

  Implement digital campaigns, including website management, SEO/SEM, social media, and email marketing, to enhance brand visibility and lead generation.

• Content Marketing:

  Develop and manage content such as blogs, webinars, and case studies to engage healthcare professionals and decision-makers.

• Performance Optimization:

  Utilize analytics tools to measure and optimize campaign performance, ensuring ROI-driven strategies.

4. Medico-Marketing and Medical Education Programs:

• Program Design:

  Create and manage medical education initiatives to ensure the safe and effective use of knee and hip implants, targeting surgeons, allied healthcare professionals, and clinical staff.

• Clinical Engagement:

  Collaborate with Key Opinion Leaders (KOLs) to develop clinical support materials, training workshops, and case study repositories.

• Compliance:

  Ensure all medical marketing content and educational programs adhere to relevant regulatory and compliance standards.

5. Clinical Program Design:

• Design and oversee clinical programs to generate robust evidence supporting product safety, efficacy, and performance.
• Coordinate with internal and external clinical teams to gather data for regulatory submissions, marketing purposes, and scientific publications.

6. Team Leadership:

• Build and lead a high-performing marketing team, fostering collaboration and innovation.
• Provide mentorship and professional development opportunities for team members.

7. Stakeholder Collaboration:

• Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.

Represent the company at conferences, customer meetings, and industry events