Store Manager

As a Store Manager at the Unicorn Apple Store, you will lead a dynamic and diverse team in delivering exceptional customer experiences while achieving business goals. You will oversee the daily operations of the store, ensuring that customers have access to the latest Apple products and services, while fostering a positive, high-energy environment that reflects Apples core values. This role requires a strong leader with a passion for technology, customer service, and team development, who can drive sales, elevate performance, and maintain operational excellence.

Key Responsibilities:

• Team Leadership & Development:

• Lead, inspire, and motivate a team of sales executives, technical specialists, and support staff to deliver an outstanding customer experience.
• Coach and develop team members through regular feedback, training sessions, and one-on-one meetings to help them reach their full potential.
• Recruit, hire, and onboard new team members, ensuring they align with Apple’s culture and values.
• Foster a culture of collaboration, accountability, and excellence in customer service.

• Sales & Performance Management:

• Drive the store’s sales performance by setting clear goals, monitoring progress, and developing strategies to exceed sales targets.
• Develop and implement action plans to improve key performance indicators (KPIs) such as sales volume, customer satisfaction, and employee engagement.
• Work with the leadership team to ensure effective execution of promotional campaigns, product launches, and seasonal strategies.

• Customer Experience & Satisfaction:

• Ensure that every customer receives a personalized, seamless, and extraordinary experience, from initial contact to post-purchase support.
• Address customer concerns, resolve escalated issues, and ensure the store meets Apple’s high standards for customer service and product knowledge.
• Lead by example in offering personalized product recommendations, demonstrating Apple’s features and services, and providing expert technical support.

• Operational Excellence & Store Management:

• Oversee day-to-day store operations, including inventory management, product displays, visual merchandising, and stock replenishment.
• Ensure compliance with all Apple operational procedures, policies, and security protocols to maintain a safe and efficient store environment.
• Monitor store expenses and budgets, working to optimize costs while maintaining high standards of service and operations.
• Analyze sales data, customer feedback, and market trends to make informed decisions that drive improvements in store performance.

• Collaboration & Reporting:

• Collaborate with the Area and Regional Manager to set strategic goals and achieve business objectives.
• Prepare and present regular reports on store performance, sales results, and team development to senior leadership.
• Ensure smooth communication and coordination between all departments, including technical, sales, and support teams.

• Marketing & Community Engagement:

• Build strong relationships with local businesses, organizations, and community groups to strengthen Apple’s brand presence.
• Implement and support in-store events, promotions, and product launches to drive traffic and sales.
• Work with the marketing team to execute local campaigns and ensure consistent messaging across all customer touchpoints.

Qualifications & Skills:

• Education:

• Bachelor’s degree in Business, Management, or a related field (preferred).

• Experience:

• 5+ years of experience in retail management, with at least 2-3 years in a leadership role in a high-volume, customer-centric environment (preferably in tech, luxury, or retail management).
• Proven track record of achieving and exceeding sales targets and KPIs.
• Experience in managing, developing, and motivating a diverse team to deliver outstanding results.

• Skills:

• Strong leadership, communication, and interpersonal skills with the ability to inspire and engage employees.
• Deep understanding of retail operations, including inventory management, visual merchandising, and sales performance tracking.
• Strong analytical skills to assess store performance and market trends, and adjust strategies accordingly.
• A passion for technology and in-depth knowledge of Apple products and services (or a willingness to quickly learn).
• Ability to handle customer concerns and resolve issues effectively and empathetically.
• High level of organizational skills, time management, and multitasking ability.

Key Competencies:

• Leadership & People Management:

  Ability to motivate, mentor, and develop a high-performing team.

• Customer Focus:

  Deep commitment to delivering a personalized, customer-first experience.

• Sales & Results Orientation:

  Strong drive to meet and exceed sales goals while maintaining a focus on customer satisfaction.

• Problem Solving & Decision Making:

  Ability to make quick decisions under pressure, balancing business needs with customer expectations.

• Adaptability & Resilience:

  Ability to thrive in a fast-paced and constantly evolving environment.

• Collaboration:

  Strong team player with a willingness to collaborate across departments to achieve shared goals.