Store Manager - Jewellery Retail

Position Overview

The Sales Manager / Store Manager is responsible for leading showroom operations, driving sales performance, ensuring customer satisfaction, and managing the sales team. This role involves overseeing inventory, implementing promotional activities, handling escalations, and aligning showroom operations with company objectives. As the showroom leader, the Sales Manager plays a pivotal role in upholding brand values, maintaining operational excellence, and ensuring profitability.

Key Responsibilities

1. Sales Management

• Monitor daily sales performance and submit reports to management.

• Drive the team to achieve monthly, quarterly, and annual sales targets.

• Implement upselling and cross-selling initiatives to increase revenue.

• Track sales conversion ratios from walk-ins to purchases and take corrective action when required.

• Monitor customer traffic patterns, high-value transactions, and order fulfillment.

2. Stock Oversight & Visual Merchandising

• Track stock movement fast-moving, slow-moving, and non-moving designs and share insights with reporting manager at Head Office.

• Ensure stock is handled with care, tallied regularly, and displayed per companys visual merchandising guidelines.

• Prevent theft, loss, or pilferage by maintaining strong security protocols.

• Raise stock replenishment requests and ensure product availability to meet customer demand.

3. Customer Service & Relationship Management

• Oversee customer interactions and ensure service excellence.

• Handle escalations and resolve customer grievances with professionalism.

• Track and nurture relationships with high-value customers.

• Ensure personalized engagement through birthday, anniversary, festival, and promotional calls from database.

• Maintain and update customer databases through CRM tools.

4. Staff Management & Development

• Allocate daily responsibilities to staff and monitor performance.

• Train, mentor, and groom team members on sales techniques, product knowledge, and customer service.

• Enforce company policies, discipline, grooming standards, and code of conduct.

• Build a motivated and high-performing sales team by fostering teamwork and accountability.

5. Financial Oversight

• Approve and process customer discounts within company policy.

• Monitor billing accuracy, payment collections, and financial documentation.

• Prevent fraudulent practices by adhering strictly to company financial guidelines.

6. Marketing & Promotional Initiatives

• Ensure smooth execution of showroom promotions, events, and schemes.

• Drive customer engagement activities in line with marketing campaigns.

• Encourage staff participation in promotions and upselling strategies.

7. Market Intelligence

• Conduct periodic market surveys to assess customer preferences and competitor offerings.

• Provide actionable insights to management on product trends, pricing strategies, and local market conditions.

• Suggest new initiatives based on customer demand and competition analysis.

Key Skills & Competencies

• Strong leadership and team management skills.

• Excellent sales and negotiation ability.

• Deep knowledge of jewellery products (gold, diamond, and precious stones).

• Exceptional customer service and conflict resolution skills.

• Analytical mindset for sales data and inventory tracking.

• Good communication skills in English, Hindi, and local language.

• Ability to work under pressure and deliver results.

Qualifications & Experience

• Minimum Graduate (Commerce, Marketing, or Business preferred).

• 58 years of retail experience, with at least 23 years in a managerial role (Jewellery or luxury retail preferred).

• Proficiency in POS systems, MS Office, and CRM tools.

Work Conditions

• Location: Showroom-based (branch location as assigned).

• Work Hours: As per showroom operating schedule, including weekends and peak seasons.

• Reporting To: Regional Manager at Head Office.

For more details +91 9653237931