What you get to do in this role:
Drive product strategy
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Work with the Director of Product Management to define and evolve the vision for Sales CRM/SFA within SOM, spanning lead management, opportunity management, pipeline forecasting, account/territory management, and seller productivity.
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Evaluate customer pain points, adoption data, and competitive insights to shape roadmap priorities.
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Develop business cases for investments and present recommendations to senior leadership.
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Build and refine a backlog of validated ideas into clear MVPs and differentiated capabilities.
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Explore inorganic approaches (e.g., partnerships, integrations, acquisitions) that accelerate value delivery.
Execute planning and releases
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Partner with engineering and UX to bring CRM/SFA workflows to life.
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Write clear and actionable product requirements that simplify complex sales processes.
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Validate designs and prototypes with sellers, sales managers, and ops leaders.
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Collaborate with other ServiceNow product teams on cross-dependencies with CPQ, order management, service, and AI products.
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Work with the Director of Product Management to track release execution, manage risks, and ensure high-quality delivery.
Product enablement and success
- Collaborate with the Director of Product Management and outbound PMs to define enablement strategy.
- Partner with marketing, enablement, and customer success to drive adoption.
- Develop collateral and positioning that define the whole product.
- Support pricing, packaging, and licensing strategies in collaboration with GTM teams.
Champion the customer
- Work with the Director of Product Management to drive design partnerships with strategic enterprise customers in manufacturing, telecom, and technology verticals.
- Engage with sales reps, managers, and operations teams to understand how CRM is used in the field.
- Identify adoption challenges, gaps in forecasting accuracy, and seller productivity barriers.
- Act as the voice of customer throughout the product lifecycle.
To be successful in this role you have:
- 8+ years of inbound or technical product management experience, with a focus on enterprise SaaS.
- Deep experience in Sales CRM / Sales Force Automation, including lead management, opportunity management, forecasting, pipeline, account, and territory management.
- Exposure to building AI/ML-driven product capabilities (e.g., predictive forecasting, conversational AI, workflow automation, or intelligent recommendations) is a strong plus.
- Knowledge of adjacent domains such as CPQ, sales performance management (SPM), sales enablement, PRM, and the broader sales tech stack is a bonus.
- Experience building products in a platform-led organization, balancing extensibility and usability.
- Excellent prioritization skills with the ability to say no while driving clarity on why.
- Proven ability to transform requirements into roadmaps, balancing strategy with execution.
- Strong written/oral communication skills to translate technical and business concepts across audiences.
- Curiosity about customer needs and a track record of building customer-centric solutions.
- Experience with Agile/Scrum practices; certification not required.
- Ability to think critically, thrive in ambiguity, and influence without authority.
- Willingness to travel up to 20%.