Sr. Social media specialist

Job Title: Senior Social Media Executive

Location: Ahmedabad

Salary: ₹4,20,000  –  ₹4,80,000 LPA

Experience: 4–7 Years

Department: Marketing / Digital Media

Employment Type: Full-Time

Job Summary:

We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results.

Key Responsibilities:

·      Develop, plan, and execute a comprehensive social media strategy

·      Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Tik Tok etc.)

·      Create, curate, and coordinate engaging content—graphics, reels, stories, and campaigns

·      Monitor trends and conversations to create timely and relevant content

·      Collaborate with design, marketing, and content teams for cohesive brand messaging

·      Manage paid ad campaigns and boost posts when needed

·      Track KPIs and generate performance reports; provide insights and recommendations

·      Handle influencer collaboration, brand tie-ups, and giveaways (if applicable)

·      Manage social media crisis communication when required

·      Train or mentor junior executives/interns as needed

Requirements:

·      Bachelor’s degree in Marketing, Communications, Media, or related field

·      4+ years of hands-on experience in social media management

·      Strong command of visual storytelling and content strategy

·      Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.

·      Excellent written and verbal communication skills

·      Creativity, attention to detail, and ability to manage multiple platforms simultaneously

·      Experience with paid media campaigns is a plus

What We Offer:

·      A vibrant and collaborative work culture

·      Opportunities to lead and innovate in digital campaigns

·      Access to industry events, tools, and training