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Pepsico
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Sr Sales Officer - Jaipur

Sr Sales Officer - Jaipur

Pepsico

1 - 6 years

5 - 9 Lacs

jaipur

Posted:None| Platform:

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Skills Required

fmcg sales general trade fmcg general trade sales sales secondary sales primary sales distributor handling

Work Mode

Remote

Job Type

Full Time

Job Description

Main Purpose

To strive to enhance market share of FLI range, penetration and visibility in a given territory and resolve matters with the Distributors, RSA and Accounts

Accountabilities

Sourcing and Appointment of Distributors as and when required
Motivating and Coaching the Distributor Team and handholding where required
Handling distributor issues with regard to claims and ROI
Taking care of route operations, market scheming and breakages at the Godown
Manage stock levels to ensure continuous availability and regular rotation

2. Driving Volume and Growth in the given Territory:

Managing Primary and Secondary sales
Operation of trade schemes within the allotted budget
Ensure appropriate distribution across the territory as per norms
Identify and target new accounts
Effectively communicating the strategies through gate meetings
Proposing for discount to the Accounts as necessary.
Driving of Marketing and Growth initiatives
Ensure hygiene conditions met by all distributors/stockiest
Correctness of claims by stockiest, Damaged stock, Overcharging by stockiest, Godown condition

3. Merchandising and Promotion

Manage stock levels to ensure continuous availability and regular rotation
Fill and rotate all racks, displays
Respond to dynamic changes to changing demand off take thru changes in servicing

norms, SKUs, signage etc., on a day to day week to week basis

Ensure execution quality (Sales Building Blocks)and imperatives in Territory viz.,

Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity conversion
4. Channel Management

Awareness of various channels like grocery, eateries etc
Awareness of upcoming channel opportunities and how to tap them effectively
On boarding of particular channels to our existing channel-specific schemes
Channel market intelligence from the market gathered through team/ other sources into the

Regional management
5. Managing/ developing his team

Coaching of RAs
Being a communication channel between the company and the Distributor Salesmen i.e., RSA.

Allotting clear responsibilities to team members- assigning targets etc.

Train RSA to identify opportunities at retail outlets and to maximize opportunity conversion
Retention of RSAs

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