Sr. Sales Manager

Sales & Revenue Growth:

Develop and execute a sales strategy to achieve revenue and market share targets.

Identify and expand into new sales channels (Retail, HoReCa, Modern Trade, E-commerce, etc.).

Build and maintain strong relationships with distributors, retailers, and key accounts.

Conduct market research to identify trends, consumer preferences, and competitor activities.

Drive promotional activities and sales campaigns to boost product visibility and sales.

Brand Development & Market Positioning:

Develop and implement strategies to establish and strengthen brand identity.

Collaborate with marketing teams to create effective branding, packaging, and promotional strategies.

Work closely with R&D and production teams to align the product with market needs.

Represent the brand at trade shows, industry events, and networking opportunities to enhance visibility.

Team Leadership & Cross-functional Collaboration:

Lead and mentor the sales team to achieve performance targets.

Work closely with the marketing, product development, and supply chain teams to align brand and sales strategies.

Develop training programs for the sales team to enhance product knowledge and sales techniques.

Data Analysis & Strategic Planning:

Analyze sales data, market insights, and customer feedback to refine strategies.

Forecast demand, monitor inventory levels, and ensure efficient supply chain operations.

Develop pricing strategies based on market positioning and competition.