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Sr Marketing Specialist (Database Marketing)

Sr Marketing Specialist (Database Marketing)

Gartner for HR

2 - 4 years

20 - 25 Lacs

gurugram

Posted:1 week ago| Platform:

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Skills Required

database marketing usage google analytics email marketing time management automation tools manager technology hr marketing strategy recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a Senior Specialist of Marketing Data to support critical data enablement of our Growth Marketing teams. This role will drive the creation of key data sets, models, and integrations that directly enable our marketing campaigns.

The Senior Specialist will be the go-to data expert and have a direct hand in supporting end-to-end solutions to drive revenue goals. You ll do this by understanding marketing requirements and using our existing data infrastructure stack to get access to the right data in the right format and cadence.

What You Will do:

Build user data sets by accessing various databases and tables in our data warehouse
Create integrations to our marketing platforms using various methods
Support marketing strategy by having a deep understanding of our data universe and 1P data on our users
Monitor data integration health across our key systems

What You Will Need:

2 - 4 years of relevant experience, with database marketing, automation or analytics
Experience working on SQL queries
Strong competence with data tools like Data Warehouses (Snowflake, BigQuery, etc), Automation Tools (Workato, Zapier, etc), Analytics Technology (Google Analytics, Snowplow, etc)
Experience with integrations and APIs
Understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases is preferred
Very high level of organizational and time management skills
Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented

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Sr Marketing Specialist (Database Marketing)