Sr. Marketing Manager - Government Business

We're looking for an experienced Marketing Manager to lead our marketing efforts in the Earthmoving/ Construction Equipment industry. The successful candidate will develop and execute marketing strategies to promote our brand, products, and services, driving sales growth and market share.

Key Responsibilities:

1. Develop and implement comprehensive marketing plans, including digital marketing, advertising, events, and promotions.

2.Good Liasoning with Government Departments & other Corporates.

3. Conduct market research and analyze consumer behavior to inform marketing strategies.

4. Manage and optimize marketing budgets to achieve ROI targets.

5. Collaborate with cross-functional teams, including sales, product, and creative.

6. Develop and maintain brand positioning, messaging, and visual identity.

7. Analyze market trends, competitor activity, and customer feedback.

8. Manage marketing campaigns across various channels (social media, email, events).

Requirements:

1. 10+ years of marketing experience in the automobile industry, Construction Equipment.

2. Proven track record of successful marketing campaigns.

3. Strong understanding of marketing principles, market research, and analysis.

4. Excellent communication, project management, and leadership skills.

5. Experience with digital marketing tools (e.g., Google Analytics, social media management).