Sr Manager SFE

Key Responsibilities:

• Sales Force Effectiveness Strategy:
• Design and implement data-driven strategies for sales force structure, sizing, and alignment to achieve business objectives.
• Develop and execute segmentation and targeting strategies to maximize healthcare professional (HCP) engagement.
• Oversee call planning, territory alignment, and field force productivity optimization across multiple therapeutic areas.
• Incentive and Performance Management:
• Develop incentive plans and performance metrics aligned with sales objectives.
• Drive continuous improvement in sales force performance through actionable insights derived from data analytics.
• Go-to-Market (GTM) Initiatives:
• Lead GTM planning and execution for new product launches, brand acquisitions, and hybrid commercial models.
• Spearhead rural and whitespace market penetration strategies to ensure sustained growth.
• Digital Transformation:
• Drive the adoption of digital tools for territory planning, route optimization, and HCP engagement.
• Manage digital projects such as chatbots, virtual engagement platforms, and AI-driven call scheduling.
• Business Strategy and Growth:
• Identify and evaluate business expansion opportunities through mergers & acquisitions (MA), product portfolio optimization, and market diversification.
• Develop long-range strategic plans for core therapeutic areas such as cardiovascular, diabetes, and other chronic portfolios.
• Leadership and Team Management:
• Lead and mentor cross-functional teams, fostering a culture of excellence and accountability.
• Partner with internal and external stakeholders, including senior management, to deliver impactful solutions.
• Analytics and Reporting:
• Oversee the automation of sales analytics and reporting tools to enhance decision-making and efficiency.
• Lead ROI measurement initiatives for campaigns and sales activities.

Your areas of knowledge and expertise that matter most:

• Education:
• MBA (Preferably) in Sales, Marketing, Business Analytics, Strategy.
• Bachelor's (Preferably) in Engineering or related fields.
• Additional Certifications (Preferred but not mandatory) - SFE Certification, CRM Sales Analytics.
• Experience:
• Proven track record of driving sales force effectiveness and commercial excellence in the pharmaceutical industry.
• Hands-on experience in segmentation, targeting, incentive planning, territory alignment, and field force sizing.
• Demonstrated success in handling rural and whitespace market strategies.
• Exposure to mergers & acquisitions (MA) integrations and cross-functional business transformations is highly desirable.
• Technical Proficiency:
• Expertise in using tools such as SQL, Excel, VBA, AlignStar, and other analytical platforms.
• Familiarity with digital marketing strategies and omnichannel engagement.

What We Offer:

• Diversity, Equity, and Inclusion: We celebrate our diverse workforce, creating an inclusive environment that generates curiosity and fosters respect.
• Agile Working Culture: We support flexibility and encourage exploring opportunities with the hiring team.