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Mudrex
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Sr Manager - PR & Communications

Sr Manager - PR & Communications

Mudrex

5 - 10 years

7 - 12 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

public relations brand positioning brand management social media project management media relations strategic planning event planning seo analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Mudrex is a Y Combinator-backed organization on a mission to democratize investing. Retail investors use Mudrex to invest in crypto easily. Our flagship product, Coin Sets, has seen amazing traction in the markets we have launched.

We are growing rapidly, and to sustain and support this growth, we are expanding our team. The folks at Mudrex are young, driven, and dedicated to building a self-sustaining platform that simplifies investing in cryptocurrency.

Experience: 5+ Years

Key Responsibilities:

Strategic Planning : Design and implement strategic PR campaigns aligned with Mudrex s and sister brands objectives and brand positioning across media channels (Online & Print).
Brand Positioning & Reputation Building : Elevate Mudrex s visibility and credibility across markets while positioning leadership as thought leaders in the crypto and Web3 space.
Media Relations : Build and nurture strong relationships with journalists, media outlets, and industry publications to secure impactful coverage.
Content Development : Draft, edit, and deliver high-quality communication materials, including press releases, media kits, thought leadership pieces, and spokesperson briefs, that reflect Mudrex s brand voice.
Crisis Communication : Support and execute timely communications during sensitive issues or crises, ensuring brand reputation is safeguarded.
Responsiveness & Agility : Ensure quick turnaround on communications, press requests, and media opportunities. Being available and responsive is critical, given the fast-paced nature of the crypto and Web3 industry.
Media Monitoring & Competitor Analysis : Track media mentions, industry trends, and competitor activity to identify opportunities and mitigate risks.
Spokesperson Management : Build and manage the public profiles of Mudrex s leadership team across media channels.
CSR Communications : Play a key role in Mudrex s CSR initiatives, ensuring impactful storytelling that reflects our values and strengthens community trust.
Event Planning : Conceptualize and manage PR events, media briefings, and brand activations.
Agency & Vendor Management : Collaborate with PR agencies and external partners to deliver creative, impactful campaigns and events.
Cross-functional Collaboration : Work closely with marketing, social media, design, product, leadership, and other teams to ensure timely and consistent messaging across all touchpoints.
Campaign & Project Management : Develop communication calendars, manage timelines, and ensure flawless execution of initiatives.
Deadline Management : Oversee project plans and communication calendars, ensuring all deliverables meet strict deadlines.
Measurement & Reporting : Define KPIs, monitor performance of PR activities, and generate insights to continuously optimize strategies.
Support Initiatives : Contribute to broader marketing programs, branding campaigns, and events as required.

What We re Looking For

Experience : 5+ years in communications, PR, or media relations.
Industry Knowledge (Preferred) : Knowledge and expertise in crypto, Web3, or financial markets is a strong plus.
Education : Degree in Public Relations & Mass Communications, or equivalent experience.

Skills & Expertise :

Strategic PR planning and execution.
Strong media relations, media monitoring, and competitor analysis abilities.
Proven experience in image & reputation building, crisis management, and brand management.
High accountability, resilience, and flexibility to thrive in a fast-paced and evolving environment.
Ability to deliver quick turnarounds and maintain availability during high-pressure or time-sensitive situations, as industry demands real-time responsiveness.
Expertise in press release writing, content creation, and storytelling.
Understanding of social media management, SEO optimization, and digital-first PR strategies.
Event planning and execution.
Strong analytics and reporting capabilities to measure PR impact.
Excellent negotiation, decision-making, and problem-solving skills.
Effective project and deadline management with the ability to handle multiple campaigns simultaneously.
Collaborative team player who can also operate independently in fast-paced environments.
Strong attention to detail and spot inconsistencies, ensure brand voice alignment, and maintain the highest standards of quality across all external and internal messaging is a must.

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Sr Manager - PR & Communications