Sr Manager, Marketing

As the Senior Manager, Marketing at our company, you will be responsible for developing and executing marketing strategies to generate demand, increase revenue, and build a healthy pipeline. Your role will involve collaborating with various teams to drive brand awareness for SAS and its solutions. Here are the key responsibilities you will undertake: - End-to-end ownership of marketing strategies, programs, events, and campaigns - Drive brand awareness for SAS and its solutions - Collaborate with cross-functional teams to develop and implement strategies and campaigns - Work with communications agencies, internal stakeholders, and customers on the communications plan - Deliver measurable results impacting broader company goals - Utilize analytics for data-driven decision-making - Identify marketing opportunities through market research, customer feedback, and analytics - Collaborate with global marketing teams to accomplish goals - Represent SAS with customers, third-party vendors, and partners - Lead and manage a dynamic team, including recruitment, performance management, and skill development - Establish and prioritize department responsibilities/objectives - Review and track KPIs & ROMI for marketing campaigns - Understand marketing budgeting and forecasting In addition to the primary responsibilities, you will also: - Identify current practices and emerging trends in marketing - Communicate company activities to various stakeholders Qualifications and Skills required for this role include: - Bachelor's degree in marketing, business, or a relevant field - Ability to operate at a high-level strategic thinking - Knowledge of B2B marketing, sales techniques, and the Indian market - Experience in various marketing functions such as Campaigns, Events, Media Relations, Digital, Market Research, etc. - Curiosity and passion for technology - Experience in coaching teams and individuals - Excellent communication and presentation skills - Motivation to work in challenging environments - Open and growth-oriented mindset - Ability to deal with change and guide teams through it - Experience in media & PR agency handling - Public speaking experience preferred - Willingness to travel frequently At our company, diversity and inclusion are core values. We believe in adding to our culture with unique talents and creating software that reflects the diversity of our users and customers. Your contribution will be valued, and you will be welcomed in our diverse workforce. Please note that SAS only sends emails from verified sas.com email addresses and never asks for sensitive information or money. If you have any doubts about the authenticity of any communication from SAS, please contact Recruitingsupport@sas.com.,