Sr Manager, Digital Marketing

Work Schedule

Environmental Conditions

Position Summary

Key Responsibilities

• Digital Strategy & Execution
• Develop and implement India’s digital roadmap in line with business priorities
• Launch and manage coordinated campaigns across paid, owned, and earned channels
• Lead account-based marketing (ABM), SEO/SEM, and lead nurturing programs
• Demand Generation & Funnel Acceleration
• Generate qualified leads through localized programs, marketing automation, and CRM
• Tailor global and regional campaigns for Indian customers in collaboration with product and commercial teams
• Improve the full customer journey using data insights
• Experiment with emerging tools, including new technology platforms & generative AI
• Web, Content & Social Media
• Coordinate India website content, SEO performance, and user experience
• Build messaging that resonates with local audiences and business goals
• Strengthen brand presence across social platforms using paid and organic strategies
• Data-Driven Marketing & Performance Analytics
• Define critical metrics for performance evaluation and conduct A/B tests to guide decisions
• Manage marketing dashboards, report on return on investments, and share actionable insights with collaborators
• Cross-Functional & Regional Collaboration
• Serve as the key digital point of contact for the India leadership team
• Work in close partnership with global, regional, and Center of Excellence (CoE) teams
• Ensure marketing programs align with local regulations and meet quality standards
  

Qualifications & Experience

• 10+ years of experience in digital marketing, preferably in B2B or scientific sectors
• Hands-on expertise in campaign execution, ABM, SEO/SEM, and marketing analytics
• Experience with marketing automation platforms
• Proven ability to lead teams and influence across matrixed environments
• A data-first approach with a strong focus on experimentation and impact