Sr Executive/Assistant Manager - Marketing Communication

Job Description

Desired Attributes: Creativity : Ability to develop innovative marketing strategies and content. Leadership : Strong leadership skills to guide and motivate the marketing team. Analytical Thinking : Ability to analyze marketing performance data and make informed decisions. Collaboration : Strong interpersonal skills to work effectively with cross-functional teams. This role is crucial for building and maintaining a strong brand presence and ensuring effective communication with the target audience Key Responsibilities: Develop and Implement Communication Strategies : Create strategic communication plans that align with the company's business objectives and promote brand awareness. Content Creation and Management : Oversee the creation, distribution, and maintenance of marketing materials, including brochures, press releases, website content, and social media posts. Social Media Management : Develop and execute the company's social media strategy to enhance engagement and reach. Brand Consistency : Ensure a consistent brand image across all product lines, promotional materials, and events. Collaboration : Work with different teams to generate new ideas and strategies for marketing communications. Public Relations : Coordinate with public relations and media representatives to deliver marketing messages effectively. Performance Monitoring : Monitor and evaluate the performance of communication programs and make necessary adjustments. Event Management : Organize and manage events such as product launches, conferences, and trade shows. Budget Management : Manage the marketing communications budget to ensure cost-effective strategies. Education : Bachelor's degree in Marketing, Communications, Business, or a related field. A master's degree or MBA is preferred. Experience in the industrial automation or technology industry will be added advantage.