Sr. Executive - Marketing

About the Role

We are looking for a curious cat to join our marketing ninjas and work closely with our brand & performance leads to create, disseminate online and offline communications.

What You’ll DoSocial Media Management

• Conceptualise and co-create the brand’s social media calendar for multiple accounts/channels
• Engage as the brand on social channels, conversing with followers, leads and customers
• Collaborate with the content team to create short-form assets for visual heavy Instagram and Youtube
• Assist with scripting short and long form content.
• Manage end-to-end comms on all active social media channels from assisting in content creation, cataloging content assets, writing caption copy, posting and response management
• Generate and share insightful reports on social media performance beyond vanity metrics

Brand Communication Design

• Translate campaign briefs for retail; design of in-store and digital brand assets for all touchpoints
• Create Press Releases and engage with journalists & publications to disburse official brand comms
• Co- design assets for social media and other channels.

Digital Communications & Copywriting

• Write copy for short & long form social media assets - caption copy, descriptions, hooks for stories, etc
• Conceptualiste and co-author storytelling content for blog posts, email campaigns and digital guides
• Iteratively work on micro-copy for marketing automations, designed to drive retention and conversion.
• Layer all digital copy with keyword research and allied SEO best practices to strengthen organic discovery of the brand.

We’re looking for you if you’re:

• Someone who wants to build their understanding of consumer psychology and behavioural sales for a lifestyle brand
• An aesthete & tastemaker who can refine their sense of style to match brand sensibilities
• Eloquent yet simple in their ability to write and communicate ideas
• A multi-tasker who can work within a diverse team without being micro-managed
• Fairly proficient in basic tools (Canva, Google Docs/Sheets/Adobe suite) and willingness to explore more advanced ones
• Holding basic know-how in writing smart and prompts for AI tools (ChatGPT, Midjourney)
• A Bachelors Degree or equivalent, preferably in (but not limited to) Design/Business/ Marketing/ Visual Communications

Work with us if you're looking to:

• Work on omni-channel campaigns across digital and offline touchpoints
• Be part of the growth journey of a lifestyle D2C brand
• Co-create and collaborate with a diverse and driven team of creatives
• Understand and unlock real-world synergy between brand and performance marketing

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Application Question(s):

• Are you comfortable travelling to Pilerne Industrial Estate?

Work Location: In person