Sr Executive-Lifestyle

2 - 3 years

3 - 8 Lacs

Posted:1 day ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Digital Strategy:

    Develop and execute a comprehensive digital strategy that aligns with the company's business goals, driving growth and customer engagement.
  • Team Leadership:

    Lead, motivate, and mentor a multidisciplinary digital team (e.g., digital marketers, data analysts, content creators, UX/UI designers).
  • Cross-functional Collaboration:

    Work closely with marketing, technology, and product teams to align digital initiatives with broader organizational objectives.
  • Digital Marketing Management:

    Oversee digital marketing campaigns across all channels (SEO, SEM, social media, email marketing, paid media, etc.), ensuring they are optimized for performance and ROI.
  • E-Commerce Optimization:

    Lead the digital commerce strategy, ensuring a seamless and conversion-focused online shopping experience for customers.
  • Customer Experience:

    Champion customer-centric digital initiatives that improve the overall user experience and journey across digital touchpoints.
  • Data-Driven Decision Making:

    Leverage data analytics to measure, monitor, and optimize the performance of digital campaigns, ensuring continuous improvement.
  • Technology and Tools:

    Stay up to date with the latest digital tools, technologies, and trends. Make recommendations for tech investments that will enhance digital capabilities.
  • Digital Innovation:

    Lead the exploration of new digital technologies and platforms (e.g., AI, automation, chatbots) to stay ahead of industry trends and customer expectations.
  • Budget Management:

    Manage and optimize the digital marketing budget to ensure cost-effective campaign execution and maximum ROI.

Qualifications:

  • senior digital marketing or digital leadership role, with a proven track record of successful digital transformations.
  • Expertise in digital marketing strategies, e-commerce, and customer experience optimization.
  • Strong leadership and people management skills, with the ability to inspire and guide a diverse team.
  • Analytical mindset with experience using data and analytics tools (Google Analytics, SEMrush, etc.) to inform decision-making and improve performance.
  • In-depth knowledge of digital marketing channels, trends, and best practices.
  • Strong understanding of web technologies, CMS platforms, and e-commerce tools.
  • Experience in managing and optimizing digital budgets to maximize returns.
  • Ability to thrive in a fast-paced, constantly changing environment.
  • Bachelor's degree in Marketing, Business, Digital Media, or a related field (or equivalent experience).

Preferred Skills:

  • Experience with advanced digital technologies (e.g., AI, AR/VR, blockchain) and emerging digital trends.
  • Experience in a specific industry (e.g., e-commerce, fintech, tech) is a plus.
  • Familiarity with agile methodologies and digital project management tools.
  • Certification in digital marketing or related areas (e.g., Google Ads, HubSpot, Facebook Blueprint).

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