Marketing Automation Senior Associate 1

General responsibilities

• Understand marketing campaign strategy and performance goals for assigned programs and projects
• Complete assigned tasks in a timely manner, communicating with broader team members effectively across all internal channels to ensure clarity
• Uphold RSM brand standards and best practices
• Provide critical thinking about campaign approach and tactical execution
• Proactively manage multiple projects and deadlines
• Actively seek out and participate in skills development training, as defined by career development goals --

  25%.

Email and marketing automationresponsibilities

• Design, execute and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs
• Understand program and channel benchmarks, monitor campaigns to meet or exceed
• Recommend copy, design and format adjustments to improve open and click-through rates
• Champion testing to improve data-driven decision making
• Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy
• Contribute to reporting for demand generation campaigns
• Review peer campaigns for second set of eyes accuracy, collaborate on problem-solving
• Participate in power user training and office hours to ensure consistency across enterprise
• Identify opportunities for process, campaign or platform strategy improvements and bring forward to leadership --

  65%.

10%.

EDUCATION/CERTIFICATIONS

• Bachelors degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience
• Marketo certification (or ability to achieve within 6 months), preferred

TECHNICAL/SOFTSKILLS

• Expert understanding of Marketo suite of tools; required
• Expert understanding of email marketing and multichannel marketing automation; required
• Experience with sales and marketing channel integration
• Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc)
• Experience with Workfront project management tool a plus
• Awareness of global data and consumer privacy regulations and best practices, preferred
• Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

EXPERIENCE

• 6+yearsofexperienceinemail marketing and marketing automation experience, preferably within a large, global organization or professional services environment
• Deep understanding of buyer journey, preferably in B2B environment

LEADERSHIPSKILLS

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Ability to influence peers and internal clients to achieve objectives
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders