Marketing Automation Senior Associate 1

The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.

The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.

They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.

Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total.

Marketing Automation Platform administration responsibilities - 30%

• Support Marketing Automation Lead in their responsibilities as an expert in the aligned platform, channel or discipline
• Serve as a subject matter expert in marketing automation in relation to technical questions and best practices
• Understands how platform/channel fits within the RSM digital ecosystem and marketing strategy. Provide guidance for technical execution of RSM marketing activities, and recommend modifications to marketing plans/campaigns to improve execution, deliverability and scalability of marketing activities
• Help provide training and support to digital marketing team members in focus area

Marketing Automation development - 25%

• Create and update templatized marketing programs for scalable program and asset production
• Creates and manages global marketing automation assets and report to be utilized across MAP
• Provide documentation on how templates and programs could and should be used
• Works extensively with advanced Marketo features and functionality including lead lifecycle, revenue modeler, Advanced BI and Analytics, Dynamic Chat and integrated webcasts
• Champions A/B testing to identify best practices for RSM audience
• understand and advance integration, primarily with CRM (Microsoft Dynamics 365 Sales)

Support for digital team members and marketers - 20%

• Identifies opportunities for optimization, innovation and efficiency improvements (working with the marketing platform optimization and marketing technical leads)
• Provides quality assurance review for specialists in the focus area
• Troubleshoots marketing automation platform in collaboration with marketing technology lead
• Provides consultative advice to digital marketing teams regarding email marketing best practices

General - 15%

• Understand marketing campaign strategy for assigned tactics
• Complete assigned tactics in a timely manner, communicating with broader team members
• Uphold RSM brand standards and marketing best practices
• Monitor performance, make adjustments as necessary in order to achieve success metrics
• Provide critical thinking about the approach to campaign and tactical execution
• Manage multiple projects and deadlines
• Understand the broad marketing/business objectives of the aligned national marketing teams and make recommendations to programming in order to better achieve those goals

Professional Development - 5%

• Maintains and builds upon platform/channel knowledge through continual professional development (both formal and informal) including awareness of measurement
• Achieve Adobe Certified Professionals accreditation within 6 months of hire, Expert within 18 months of hire
• Be proficient in the technologies and products integrated with the marketing automation platform

Other duties as assigned - 5%

EDUCATION/CERTIFICATIONS

(MUST NOTE REQUIRED OR PREFERRED)

• Bachelors degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience
• Certified Marketo professional (or ability to achieve within 6 months), preferred
• Certified Marketo Expert (or ability to achieve within 18 months), preferred

TECHNICAL/SOFT SKILLS

(MUST NOTE REQUIRED OR PREFERRED)

• Expert understanding of Marketo suite of tools; required
• Expert understanding of email marketing and multichannel marketing automation; required
• Experience with sales and marketing channel integration
• Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Microsoft Dynamics 365 CRM, Dynamic Chat, Qualtrics, etc.)
• Experience with Workfront project management tool a plus
• Awareness of global data and consumer privacy regulations and best practices, preferred
• Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

EXPERIENCE

(MUST NOTE REQUIRED OR PREFERRED)

• 4+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment
• 2+ years of experience as administration of marketing automation, Adobe Marketo Engaged, preferred

LEADERSHIP SKILLS

(MUST NOTE REQUIRED OR PREFERRED)

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Ability to influence peers and internal clients to achieve objectives
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders