Sr Executive (Digital Marketing)

Job Description

Qualification BE Electronics / Instrumentation or Any Graduate or Post Graduate. Preference given to candidates who have completed any Digital Marketing course. Experience Minimum 3 to 5 years experience in Digital Marketing. Job Responsibilities Generate Sales of Automation Products Through Online Way. Plan and conduct online marketing/promotion activities. Responsible to develop and manage digital marketing campaigns. Create and Drive social media, PR strategy. Identify new markets and new customers. In consultation with Management, identify, plan and manage branding activities, events and technical meets. Manage and maintain the organization's website(s). Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook and Twitter. Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion. Continually work on the Search Engine Optimization (SEO) of the website(s). Fix any errors or bugs in online content. Create, edit and post videos, content to online sites. Create online banner adverts and oversee pay per click (PPC) ad management. Write copy for email marketing campaigns, internal newsletters. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. Work on printed material to supplement products and service. Key Skills SEO Google Tag Manager Google Adwords (Search, Display, Shopping Ads, Remarketing) Google Analytics Google Search Console Affiliate Marketing Social Media (Facebook, Twitter, LinkedIn, YouTube)