Should have a sound knowledge of all search engines like Google, Bing Yahoo strategies including their SERP and ranking. Knowledge of SEO optimization techniques like Meta tags, Google local listings, interlinking etc Develop efficient SEO strategies to improve web traffic Keep pace with latest methodology of SEO, Google algorithm, Search engine, Social media and internet marketing industry trends and developments Comprehensive knowledge of Search Engine ranking algorithms Develop the paid media strategy for lead generation to achieve revenue and pipeline goals. Launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social) Should have work experience in Software Development websites Off-Page Optimization SEO Off-Page Optimization Press release submissions Forum posting link building Local Directory Listings Back link analysis research on link building techniques Social Media Marketing Promotion, Profile creation and submission on Facebook, Google+, Instagram, YouTube, Twitter, LinkedIn etc. Knowledge of Increment technique of Likes and followers on Social Media Profile Understanding of social media and community websites Experience using AdWords/ FB/ ORM, SEM. Required Technical Skills SEO tools like Raven, Moz, and any other Website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Education Graduate or postgraduate degree in marketing,digital marketing,or any similar field. Any PG certification program or any digital marketing certification course or digital marketing professional program in association with Google will be preferred. Google analytics or Tag management courses will be an added advantage.
Familiarizing yourself with all products and services offered by our company. Generating prospective leads. Cold call to arrange meetings with potential customers to prospect for new business Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing needs. Attending networking activities to research and connect with prospective clients. Maintaining meaningful relationships with existing clients to ensure that they are retained. Suggesting upgrades or added products and services that may be of interest to clients. Crafting business proposals and contracts to draw in more revenue from clients. Negotiating with clients to secure the most attractive prices. Equipping staff with the technical and social skills needed to enhance sales. Reviewing clients feedback and implementing necessary changes. Respond to incoming e-mail and Phone enquiries. Handle incoming and make outgoing calls when required and convert into sales. Guide, train and motivate sales team to meet or exceed the sales performance targets. Negotiate the terms of an agreement and close deals