Sr. Digital Marketing Executive (Hybrid Role)

Job Title: Senior Digital Marketing Executive (Hybrid Role)

Location: Adampur, Punjab (Hybrid after initial training period) or Remote for the right candidate

About Us:
NurturingCubs is a leading digital marketing agency that specializes in providing innovative and effective marketing solutions. We offer comprehensive services in web design, social media marketing, SEO, PPC advertising, content creation, branding, and e-commerce. We work closely with clients to understand their needs and create tailored strategies to help them thrive in the digital landscape. Our team values creativity, strategic thinking, and long-term relationships with clients.

Job Description:
We are seeking a highly skilled and experienced Senior Digital Marketing Executive to join our in-house team. The ideal candidate will have at least 5 years of experience working in a digital marketing agency, handling multiple client portfolios, and leading projects to successful outcomes. This is a hybrid role that requires an initial 3 months of on-site training at our Adampur office, after which the position may transition to a flexible hybrid model.

As a Senior Digital Marketing Executive, you will take on a pivotal role, managing a digital marketing team, creating impactful content, optimizing PPC campaigns, improving SEO performance, and designing websites. Your ability to communicate effectively with clients, both locally and internationally, and lead cross-functional teams will be key to your success in this role.

Key Responsibilities:

• Team Leadership & Client Communication:
• Lead and mentor a dynamic team of digital marketers.
• Host client meetings to understand their goals, review campaign performance, and recommend improvements.
• Manage and prioritize multiple client projects across various industries.
• Content Creation & Strategy:
• Develop creative content strategies for social media, websites, and ad campaigns.
• Collaborate with designers to produce high-quality visuals, videos, and graphics.
• Write compelling ad copies, blog posts, and website content tailored to client needs.
• PPC Advertising & Campaign Optimization:
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, YouTube, Meta, LinkedIn, and others.
• Track and analyze campaign performance to maximize ROI and deliver measurable results.
• Search Engine Optimization (SEO):
• Conduct thorough keyword research and implement SEO strategies to improve website rankings.
• Optimize both on-page and off-page SEO factors, including meta tags, content, and backlinks.
• Monitor and report on website performance using tools like Google Analytics and Google Search Console.
• Website Design & Development:
• Design and develop responsive websites and e-commerce stores (WordPress, Wix, Shopify, Magento).
• Ensure mobile optimization and usability across all devices.
• Implement SEO best practices during the website development process.

Qualifications & Skills:

• Bachelor’s degree or Diploma in Marketing, Digital Marketing, or related field.
• 5+ years of proven experience in a digital marketing agency.
• Experience managing PPC campaigns on Google Ads, Meta, YouTube, LinkedIn, and other platforms.
• Strong knowledge of SEO, website design/development, and CMS platforms (WordPress, Shopify, Magento).
• Prior experience working with international clients is preferred.
• Exceptional communication, leadership, and organizational skills.
• Strong analytical mindset and attention to detail.

Why Join Us?

• Impactful Work: Lead significant projects for clients across industries and geographies.
• Collaborative Environment: Be part of a team that values creativity, transparency, and continuous learning.
• Flexible Work Arrangements: Enjoy a hybrid work model, offering the flexibility to work remotely after the training period.
• Growth Opportunities: Work with a dynamic, passionate team and further develop your digital marketing skills.

Additional Information:

• This role requires an initial 3–5 months of on-site training at our office in Adampur, Punjab. Afterward, the position may transition into a hybrid model, allowing flexibility to work remotely with occasional office visits.

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• How would you rate your expertise in SEO, including Google Business Profile and website optimization?

(0 = No experience, 10 = Highly proficient with extensive experience in both areas)

• How would you rate your proficiency in creating CMS-based websites (e.g., WordPress, Wix, Shopify, etc.)

(0 = No experience, 10 = Highly proficient with extensive experience in creating CMS-based websites for various industries)

• How would you rate your experience in managing Google Ads campaigns?

(0 = No experience, 10 = Highly proficient with extensive experience in managing Google Ads campaigns, including Search, Display, and Shopping Ads)
Please share your experience in managing PPC campaigns on Google Ads, and provide any results or metrics if possible.

• How would you rate your expertise in managing PPC campaigns on Meta (Facebook & Instagram)?

(0 = No experience, 10 = Highly proficient with extensive experience in creating, managing, and optimizing campaigns on Facebook & Instagram)
Please describe your experience with Meta Ads, including campaign setup, audience targeting, and optimization.

• How would you rate your ability to create and optimize YouTube Ads campaigns (including skippable ads, bumper ads, and YouTube display ads)?

(0 = No experience, 10 = Highly proficient with extensive experience in YouTube Ads campaign management)
Please provide details of any YouTube Ads campaigns you’ve worked on and their outcomes.

• How would you rate your proficiency in managing PPC campaigns on LinkedIn?

(0 = No experience, 10 = Highly proficient with extensive experience in LinkedIn Ads, including Sponsored Content and InMail campaigns)
Please share your experience with LinkedIn Ads and any specific goals you've achieved using the platform.

• Have you previously worked with clients from Australia or New Zealand, or do you have experience with the digital marketing landscape in these regions?
• Have you worked on managing end-to-end digital marketing projects for foreign clients?
• Are you willing to work in a hybrid setup, starting with an on-site requirement for 3-5 months, followed by remote work with occasional office visits?
• What is the highest monthly budget you’ve handled across platforms like Google, Meta, LinkedIn, or YouTube?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Preferred)

Language:

• English (Preferred)

Work Location: Remote