Sr. Digital Marketing Executive

As a Senior Digital Marketing Executive, your role will involve developing, implementing, and managing digital marketing campaigns across various online platforms to enhance brand awareness, lead generation, and customer engagement. You will be instrumental in driving online traffic to the company website and generating leads through strategies such as PPC campaigns, SEO techniques, and engaging content distribution. Your responsibilities will include: - Developing and executing digital marketing strategies to increase online traffic and generate leads. - Managing and optimizing PPC campaigns on platforms like Google Ads and social media advertising. - Utilizing SEO techniques to enhance organic search visibility and improve website ranking. - Overseeing the creation and distribution of engaging content on social media, email, and blogs. - Monitoring and analyzing key performance metrics to measure the success of digital marketing efforts. - Staying updated with the latest trends in digital marketing to implement innovative strategies. - Collaborating with cross-functional teams to ensure messaging consistency across all digital channels. - Managing and mentoring a team of digital marketing specialists to help them achieve their goals. Qualifications required for this role include: - Bachelor's degree in marketing, communications, or a related field. - Proven experience in digital marketing with successful campaign outcomes. - Proficiency in digital marketing tools like Google Analytics, Google Ads, and Facebook Ads Manager. - Strong analytical skills to interpret data and optimize campaign performance. - Excellent written and verbal communication skills for creating compelling content. - Creative thinking and problem-solving skills to explore new digital marketing opportunities. - Leadership qualities to manage a team effectively and collaborate with cross-functional teams. If you are passionate about digital marketing and possess the required qualifications and skills, this role offers an exciting opportunity to lead and drive digital marketing initiatives for the company.,