Sr. Brand Executive

1 - 3 years

3 - 5 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

1. Trend Spotting & Creative Execution
  • Constantly track viral trends, memes, formats, and audio especially across Instagram Reels, YouTube Shorts, and X (Twitter).
  • Pitch and produce quick-turnaround content ideas that tie trending formats to our brand, games, and community.
  • Work closely with designers and editors to bring those ideas to life with speed and style.
2. Content Management
  • Help manage daily posting across all key platforms Instagram, Facebook, Twitter, YouTube, Telegram, etc.
  • Write catchy, clever, and brand-aligned captions, hashtags, and CTAs.
  • Maintain a consistent and playful brand tone while experimenting with new formats and angles.
3. Community Engagement
  • Interact with followers in real time responding to comments, joining conversations, and boosting UGC.
  • Help run contests, polls, and campaigns that encourage shares and participation.
4. Performance Monitoring
  • Track how trend-based content is performing (reach, engagement, shares, etc. ).
  • Share weekly insights and help refine the content strategy with learnings.
  • Keep an eye on what competitors and creators in the gaming/RMG space are doing and do it better.
Qualifications & Skills Required
  • 1-3 years of experience in social media, content, or digital marketing
  • Obsessed with social media and pop culture. You know what s trending before it hits the mainstream.
  • Hands-on with Reels, YouTube Shorts, and meme culture.
  • Great copywriting chops with the ability to write fun, witty, and on-brand content.
  • Bonus if you have basic skills in Canva, CapCut, or other quick-edit tools.
  • Passion for gaming, cards, or digital-first brands is a huge plus!

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