Social Media Strategist Senior

7 - 9 years

10 - 18 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Requirements

  • Minimum 7+ years of experience in developing, implementing, managing, monitoring and improvising social media strategy and campaign management (agency or brand experience is good to have.
  • Ability to define the most important social media KPIs and measuring the success of every social media campaign.
  • Stay up to date with the latest social media best practices and technologies
  •  Proven track record in handling paid ad campaigns on Meta (Facebook + Instagram), X, Google and LinkedIn Ads.
  • Strong understanding of content planning, performance marketing, audience segmentation and retargeting.
  • Ability to build brand positioning, thought leadership and community engagement across social media channels.
  • Experience in managing content calendars, influencer collaborations, and cross-platform brand consistency.
  • Proficiency in Meta Business Suite, LinkedIn Campaign Manager, Hootsuite or Sprout Social.
  • Analytical mindset with expertise in tracking metrics, optimising campaigns and preparing reports.
  • Perform research on current benchmark trends and audience preferences
  • Experience in managing and mentoring junior and mid-level team members
  • Experience with IT or SaaS clients is mandatory.
  • Excellent verbal and written communication, presentation and creative ideation skills.

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