Social Media Strategist

About the Role

We’re looking for a Social Media Strategist who lives and breathes culture, content, and creators. Someone who can run social media like a newsroom — fast, reactive, and always on trend — while building long-term brand love. You’ll set the tone, own the calendar, and drive output at scale (30–40 assets a month) with craft and clarity.

KEY RESPONSIBILITIES

• Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging).
• Partner with creators and influencers to build authentic, scroll-stopping content.
• Spot trends, moments, and cultural hooks — and turn them into content fast.
• Own social response in tricky moments; manage brand reputation with speed and empathy.
• Drive 30–40 assets/month with a mix of motion, static, copy-first and creator-led content.
• Guide designers, copywriters, video editors, and community managers.
• Track performance, iterate content formats, and scale what works.
• Spot cultural and design trends early, and experiment with bold, new directions

REQUIREMENTS:

• 4–6 years of experience in social media, content, or digital marketing (brand-side or agency).
• Proven ability to ship high-volume, high-quality content consistently.
• Strong grasp of creator economy, meme culture, and short-form video.
• Experience handling brand reputation and crisis response on social media.
• Creative and analytical mindset: can think in hooks, but also track ROI.
• Leadership skills: ability to inspire and manage a small social/content team.