Social Media Specialist

Key Responsibilities:Strategy & Planning: Develop and implement social media strategies to increase brand visibility and footfall. Align campaigns with salon promotions, seasonal offers, festivals, and service launches. Content Creation & Management: Create and manage content for Instagram, Facebook, WhatsApp, YouTube, and Google Business Profile. Develop engaging posts, stories, reels, and before-after videos featuring salon services and client transformations. Coordinate with photographers, videographers, and stylists for content generation. Campaigns & Promotions: Run targeted ad campaigns to generate bookings and leads for services like haircuts, facials, bridal makeup, etc. Collaborate with influencers and local micro-creators for brand promotions and product tie-ups. Engagement & Community Building: Respond to DMs, comments, and client queries promptly. Build online communities and encourage user-generated content and client testimonials. Analytics & Reporting: Track engagement, reach, conversions, and ROI of campaigns. Share weekly/monthly performance reports and insights. Salon Branding: Maintain consistency in brand voice, aesthetics, and communication across all digital platforms. Promote the salon’s hygiene standards, certifications, and expert staff credentials through social proof. Requirements:2+ years of social media marketing experience, preferably in the beauty, fashion, or wellness industry. Strong understanding of Instagram Reels, Stories, and Meta Ads. Excellent communication skills and a passion for beauty and grooming. Ability to shoot/edit basic videos and create visual content using tools like Canva, CapCut, or InShot. Familiarity with CRM tools, WhatsApp Business, and Google Business Profile is a plus.