Social Media Specialist – LinkedIn Focus

Job Title: Social Media Specialist – LinkedIn Focus

Location: Jaipur, Rajasthan (On-site)

Company: BrightBeans Digital Pvt. Ltd.

About Us: BrightBeans Digital is a digital marketing agency with a vision to transform how brands grow in the digital era, with successful partnerships across platforms like GreenThumb Local, Reinstatement Ninja, and PopLocate, we are passionate about digital innovation, and building high-impact marketing campaigns with a strong presence in the US and UK markets, we help home service businesses (Plumbing, HVAC, Electrical, Pest Control, Landscaping, etc.) build digital visibility, generate leads, and scale growth. Our team of strategists, designers, and marketers work closely with international clients, ensuring brand-aligned and high-impact digital campaigns.

Position Summary: We are seeking a dynamic and results-oriented Social Media Specialist with a strong focus on LinkedIn strategy and management. The ideal candidate will have proven expertise in B2B marketing, organic LinkedIn growth, content strategy, and social selling tactics. You will be responsible for planning, executing, analysing, and optimising LinkedIn campaigns for both our agency and client brands.

Key Responsibilities:

• Develop, implement, and manage a comprehensive LinkedIn marketing strategy.
• Create and curate high-quality, engaging content tailored to B2B audiences.
• Optimize LinkedIn company pages and personal brand profiles for maximum visibility.
• Build and grow professional networks through organic outreach, engagement, and thought leadership.
• Collaborate with design and content teams to produce visually appealing LinkedIn posts, articles, infographics, and videos.
• Monitor KPIs such as engagement rate, connection growth, post reach, inquiries, and click-throughs.
• Conduct competitive analysis, hashtag research, and audience segmentation.
• Run and optimise LinkedIn Ads (optional but a plus).
• Use tools like LinkedIn Analytics, Canva, Buffer/Hootsuite, and Shield Analytics to measure and report performance.
• Stay updated on LinkedIn algorithm changes, content trends, and best practices for engagement and reach.

Required Skills & Experience:

• Minimum 2–4 years of proven experience in Social Media Marketing, with at least 1+ year specializing in LinkedIn.
• Deep understanding of LinkedIn algorithms, B2B content marketing, and lead generation strategies.
• Excellent written and verbal communication skills in English.
• Experience with social media tools like Buffer, Hootsuite, Later, or Sprout Social.
• Basic graphic design skills using tools like Canva or Adobe Express.
• Familiarity with LinkedIn Ads Manager and campaign optimization is a bonus.
• Strong attention to detail, time management, and an analytical mindset.

Preferred Qualifications:

• Bachelor's/Master's degree in Marketing, Mass Communication, Digital Media, or related field.
• Prior experience in a digital marketing agency or B2B service-based company.
• Knowledge of other platforms (Instagram, Twitter, Facebook) is an advantage but not mandatory.

What You’ll Get:

• Opportunity to work with a creative, fast-growing digital agency.
• Exposure to diverse U.S.-U.K. based and global clients in the booming home services industry.
• Complimentary refreshments throughout the day to maintain energy levels.
• Collaborative work culture in the heart of Jaipur

How to Apply:

Send your resume and portfolio or examples of LinkedIn content/strategy handled to kritika@brightbeansdigital.com with the subject line:

Application for Social Media Specialist – LinkedIn

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Food provided
• Paid sick time
• Paid time off

Application Deadline: 20/08/2025