Social Media Specialist

Role & responsibilities

Key Responsibilities:
Run & optimize LinkedIn lead gen campaignsExecute high-ROI PPC & paid social strategiesDrive Conversion Rate Optimization (CRO)Manage marketing automation workflowsOptimize Cost-Per-Lead (CPL)Segment & target the right audiencesNurture leads through the funnel Tools: Meta Ads, Google Ads, LinkedIn Campaign Manager, HubSpot (or similar)

Preferred candidate profile

Are you someone who knows how to make content go viral?
Do you live and breathe social media, understand what drives views and engagement, and can turn ideas into scroll-stopping content?Then were looking for you!  What You'll Do: Create and manage content across platforms (Instagram, LinkedIn, Facebook, YouTube) Boost visibility and views organically + via paid ads Run smart campaigns that convert Design creatives using Canva Track analytics and optimize for better performance You Should Have: Canva skills (must-have) Knowledge of paid campaign tools (Meta, LinkedIn) Strong sense of trends, formats, and community building B2B experience is a big plus