Posted:1 month ago|
Platform:
On-site
Full Time
Job Overview:
We are looking for a highly skilled Digital Marketing Specialist with a strong background in
Social Media Marketing, PPC Campaigns, and Email Marketing. The ideal candidate will
have experience in driving ROI-focused ad campaigns, crafting engaging email workflows
(Mailchimp experience is a plus), and increasing brand visibility across digital platforms.
Key Responsibilities:
Social Media Marketing:
● Plan, create, and schedule content across platforms like Facebook, Instagram, LinkedIn,
and Twitter.
● Monitor trends, analytics, and engagement metrics to optimize performance.
● Manage and grow social media communities organically and via paid campaigns.
PPC & Paid Ads:
● Create, manage, and optimize Google Ads, Facebook Ads, and other PPC campaigns.
● Conduct keyword research, audience segmentation, and competitor analysis.
● Track and report on campaign performance to meet defined KPIs (CTR, ROAS, CPL,
etc.).
Email Marketing:
● Plan and execute email marketing campaigns using tools like Mailchimp (preferred).
● Segment audience lists, A/B test subject lines/content, and ensure high deliverability.
● Analyze campaign performance (open rates, CTRs, conversions) and suggest
improvements.
Required Skills:
● Proficiency in Google Ads, Meta Ads Manager (Facebook/Instagram), and LinkedIn
Ads.
● Solid understanding of PPC strategy, targeting, bidding, and budgeting.
● Hands-on experience with Mailchimp or similar platforms for email marketing.
● Strong copywriting and visual content skills for ads and emails.
● Ability to analyze data using Google Analytics, Meta Insights, and ad platform
dashboards.
● Familiarity with SEO and marketing automation is a plus.
Qualifications:
● 3 to 5 years of experience in digital marketing roles focusing on PPC and email
campaigns.
● Demonstrable success in managing and optimizing ad spend for performance.
● Bachelor’s degree in Marketing, Business, or a related field (preferred but not
mandatory).
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹32,580.21 per month
Work Location: In person
Client of Extendo tech
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3.6 - 3.9096 Lacs P.A.
3.6 - 3.9096 Lacs P.A.
