Social Media Marketing Specialist

What would you do as a Social Media Manager :

At Zevo, we’re building India’s first parenting platform to help parents raise confident, life-

ready kids — one milestone at a time.

We’re now looking for a Social Media Manager to plan, create, and execute engaging

content that connects with parents deeply. You’ll own the calendar, coordinate with creators,

adapt reels, carousels, and statics, and track what works — all in a warm, modern, relatable

tone.

If you love short videos, know how to hook parents, and enjoy turning ideas into scroll-

stopping posts that build community and deliver results — we’d love to work with you.

Key Responsibilities:

1. Build and manage the monthly social content plan across Instagram, Facebook, YouTube,

LinkedIn, and other channels.

2. Strategize and plan the monthly influencer marketing calendar — select, brief, negotiate,

and approve influencer content with a clear focus on growing sales, engagement, and

follower base.

3. Brainstorm and develop creative brand campaigns and performance ads, that drive

traction.

4. Oversee a high volume of content production — review briefs, coordinate with video

teams, designers, and copywriters, and ensure all output sticks to brand tone and quality.

5. Coordinate for or write if required- engaging copy and hooks for short-form and long-form

posts.

6. Support and help plan offline community events, local parenting meet-ups, workshops,

or pop-ups that amplify our online message and create on-ground engagement.

7. Use AI tools smartly to boost research, idea generation, or faster copy drafts where

relevant — while ensuring human creativity and brand tone come first.

8. Track performance across channels; analyse metrics to optimise content, influencer

collabs, and campaigns.

9. Report regularly on campaign performance with actionable insights — not just reach &

likes, but meaningful outcomes like downloads and engagement lift.

10. Stay on top of trends and experiment with fresh ideas, formats, and new platforms to

keep Zevo ahead of the curve.

Qualifications & amp; Skills:

•  Postgraduate/ MBA from a reputed B-school
•  3-5 years of experience managing social media for a D2C brand or parenting/edtech
•  startup.
•  Strong understanding of Instagram Reels, short video formats, and hooks that drive
•  engagement.
•  Excellent writing skills in simple, relatable English; Hindi knowledge is a plus.
•  Basic familiarity with Canva or simple design tools to make quick edits.
•  Proactive, detail-oriented, self-driven — not afraid to experiment.
•  Should be comfortable working with agencies & freelancers for shoots and edits.
•  A passion for parenting, life skills, or the education space is a bonus.
•  The working hours would be 10 AM to 7 PM with a 6-day work week.