Social Media Marketing Specialist

This is an exciting role and would entail you to

·       Responsible for helping teams manage paid social campaigns end to end including setup, optimizations & reporting

·       Design and deliver structured training programs (beginner to advanced) across Search and Paid Social platforms

·       Conduct onboarding sessions for new hires and upskilling sessions for existing employees

·       Develop platform-specific and cross-channel learning paths aligned to business goals

·       Partner with Capability Leads and Team Managers to identify training needs, skill gaps, and certification requirements

·       Track progress and evaluate training effectiveness through assessments, feedback, and performance improvement

·       Conduct live workshops, certification bootcamps (e.g., Meta Blueprint, Google Skillshop), and simulation-based learning

·       Create, maintain, and update training materials, playbooks, and SOPs

·       Drive adoption of best practices, tools, and automation frameworks across campaign planning, execution, and reporting

This may be the right role for you if you have

·       A full time graduate degree(Mandatory)

·       5–6 years of hands-on experience in performance marketing, with a strong emphasis on Google Ads and Meta Ads (essential). Experience with other search and social platforms is an added advantage

·       Proven experience in training, coaching, or mentoring within an agency or corporate setting, will be a plus

·       Strong understanding of platform capabilities, measurement frameworks, and optimization strategies

·       Excellent communication, presentation, and stakeholder management skills

·       Certified in at least two of the following: Google Ads, Meta Blueprint, LinkedIn Marketing, Microsoft Ads

·       Familiarity with QA processes, campaign governance, and tool-based workflows (e.g., SA360, Sprinklr, Omni tools) is a plus