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Social Media Marketing Specialist

Social Media Marketing Specialist

Irish Expert

3 - 8 years

5 - 10 Lacs

thrissur

Posted:9 hours ago| Platform:

Apply

Skills Required

social media marketing media management google analytics email marketing media strategy social media marketing campaigns digital marketing photoshop continuous improvement

Work Mode

Work from Office

Job Type

Full Time

Job Description

i am looking for a dynamic, results-oriented

Meta Ads Expert & Social Media expert

to join our marketing team. This individual will play a key role in enhancing our digital marketing efforts by managing paid social media campaigns, creating high-performing ad strategies on Meta platforms (Facebook & Instagram), and overseeing the brand s overall social media presence. The ideal candidate will be well-versed in

WhatsApp marketing

email marketing

, and have a deep understanding of social media trends and best practices.

Key Responsibilities

Meta Ads Management

Plan, execute, and optimize paid campaigns on Meta platforms (Facebook, Instagram, Messenger).

Manage ad budgets, ad creatives, audience targeting, and ad performance analysis.

Provide actionable insights from campaign data to improve future strategies.

Social Media Management

Develop, implement, and manage the overall social media strategy for multiple platforms (Facebook, Instagram, LinkedIn, etc.).

Create, curate, and manage content for social media channels, ensuring alignment with brand guidelines and objectives.

Engage with the community and respond to social media inquiries in a timely manner.

WhatsApp Marketing

Design and implement WhatsApp-based marketing campaigns to engage with customers and prospects.

Work with the team to create personalized messages, automate responses, and grow the WhatsApp customer base.

Email Marketing

Manage and execute email marketing campaigns, ensuring high open and click-through rates.

Segment email lists, design engaging content, and analyze campaign results to drive continuous improvement.

Skills & Qualifications

3+ years of experience in

Meta Ads

(Facebook & Instagram) and social media management.

Proficiency in

WhatsApp marketing

and

email marketing

strategies.

Experience with social media analytics tools (e.g., Facebook Insights, Google Analytics, Hootsuite).

Strong understanding of social media platforms, trends, and digital marketing best practices.

Excellent written and verbal communication skills.

Ability to multitask and work in a fast-paced environment.

Creative mindset with a passion for marketing and technology.

Preferred Qualifications

Experience with content creation and basic graphic design (Photoshop, Canva, etc.)

Certifications in Meta Ads, Google Ads, or other relevant digital marketing platforms.

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Social Media Marketing Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Meta Ads Expert & Social Media expert

WhatsApp marketing

email marketing

Key Responsibilities

Meta Ads Management

Social Media Management

WhatsApp Marketing

Email Marketing

Skills & Qualifications

Meta Ads

WhatsApp marketing

email marketing

Preferred Qualifications

More Jobs at Irish Expert