Social Media Marketing Specialist

Company Description

The Cocktail Story is a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage target audiences and spark conversations, from brand launches to bespoke experiences. With a pan-India following, we’ve executed events for leading brands and collaborated with celebrity influencers to create engaging content. We also elevate bartenders as future influencers, providing a platform for showcasing their skills. Join our vibrant community that celebrates mixology and the world of cocktails and hospitality.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in South Delhi. The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies, creating engaging content, managing social media accounts, and analyzing performance metrics. The role involves collaborating with the digital team to drive brand awareness and engagement through innovative social media campaigns.

Qualifications

• Skills in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and general Marketing
• Strong Communication skills
• Proficiency in social media management tools and analytics
• Ability to work effectively in a team-oriented environment
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the Alco-Bev industry is a plus