Social Media Marketing Specialist (Senior)

Company Description

Vrinsoft Technology Pvt. Ltd., India’s No.1 Mobile App Development Company, is committed to client success for over 15 years. Recognized for expertise in AI/ML, Digital Transformation, and Custom Apps, Vrinsoft is featured on Clutch 2025. With a team of over 200 highly skilled professionals, we deliver reliable solutions to clients globally, including the USA, UK, Canada, Australia, Germany, and UAE. We have developed 2,000+ apps across various industries, focusing on delivering a smooth and effective app development experience.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist (Senior) located in Ahmedabad. The specialist will be responsible for developing and executing social media strategies, creating and managing content, analyzing performance metrics, and coordinating with the Digital Marketing team to enhance online presence. The role requires a creative and strategic mind to engage our audience and drive brand loyalty.

Proven experience of working with IT Service.

Roles and Responsibilities

-This role will be a part of the central social media team, handling responsibilities spanning- management of core social channels, creative production and media/creative.

-Develop content marketing properties and engaging content for all owned channels, including content curation of relevant articles, images, videos and infographics.

-Work together with the marketing team to guide the brands’ growth in the online space.

-Work with agencies to create social media strategies, design campaigns & Youtube content for the brand.

-Translate marketing objectives into inspiring briefs for social media agencies.

-Manage the end-to-end planning of social media campaigns, from briefs to final campaign assets creation.

-Manage budgets for effective spends.

Requirements and skills

-A deep understanding of social media channels - budgets, campaigns, performance metrics.

-An exciting portfolio of work that showcases your ability to think and execute disruptive campaigns.

-The willingness to collaborate with a diverse group of people, both internally and externally, to create an ideas-first culture.

-The ability to think of innovative ideas while keeping with the deadlines.

-Exploring and identifying the right talent and partners to work with to create short and long term content.

-2.5 years of experience as a social media manager.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Digital Marketing and Marketing expertise
• Strong Communication skills
• Proven ability to develop and implement social media strategies
• Experience with analytics and performance metrics
• Ability to work on-site in Ahmedabad
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Experience in the technology or app development industry is a plus