Social Media Marketing Specialist

• We are looking for a creative and results-driven Social Media Marketing Specialist to join our marketing team
• The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and generate leads
• This role requires expertise in social media platforms, content creation, and analytics to effectively manage and optimize social media campaigns

key_responsibilities:

• Strategy Development:Create and implement social media marketing strategies aligned with business goals and target audiences
• Develop content calendars and manage the overall social media content strategy
• Content Creation & Management:Design and produce engaging content for various social media platforms, including text, images, videos, and infographics
• Manage and update social media profiles, ensuring consistent branding and messaging
• Campaign Management:Plan, execute, and monitor social media campaigns to drive traffic, engagement, and conversions
• Analyze campaign performance and optimize strategies to achieve desired outcomes
• Community Engagement:Interact with followers, respond to comments, and engage with the online community to build relationships and enhance brand loyalty
• Monitor social media trends and industry developments to stay current with best practices and emerging trends
• Analytics & Reporting:Track and analyze social media metrics, including engagement, reach, and ROI
• Prepare regular reports on social media performance and provide insights and recommendations for improvement
• Collaboration & Coordination:Work with marketing, design, and content teams to ensure cohesive and effective social media campaigns
• Coordinate with external agencies or partners as needed for campaign execution and management

Experience:

• 2-3 years of experience in social media marketing, with a proven track record of successful campaigns
• Skills/Scope:Strong understanding of major social media platforms (e.g, Facebook, Instagram, Twitter, LinkedIn) and their advertising capabilities
• Experience with social media management tools (e.g, Hootsuite, Buffer) and analytics platforms (e.g, Google Analytics, social media insights)

Skills & Competencies:

• Excellent written and verbal communication skills
• Creative thinking with a keen eye for design and content
• Strong analytical skills and ability to interpret data to drive decision-making
• Ability to work independently and manage multiple projects simultaneously