Social Media Marketing Specialist in Kolkata

0 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Develop and implement effective social media strategies aligned with business goals
  • Manage daily operations of social media accounts across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads)
Create, schedule, and publish engaging content (text, image, video, stories, reels, etc.)
  • Monitor social media trends, competitor activities, and platform updates
  • Engage with followers, respond to comments/messages, and foster community building
  • Collaborate with designers, copywriters, and video editors to produce creative content
  • Plan and execute paid social media campaigns in coordination with performance marketers
  • Analyze content performance and audience behavior using tools like Meta Insights, Instagram Analytics, and third-party platforms
  • Generate weekly/monthly performance reports and present insights to stakeholders or clients
  • Track KPIs like reach, engagement, CTR, follower growth, and conversions
  • Optimize content and posting strategy based on performance metrics and A/B testing
  • Coordinate with cross-functional teams (e.g., sales, product, customer service) to ensure consistent brand messaging
About Company: Nature Technologies Pvt Ltd is a global software development company headquartered in Kolkata, India, with offices located in New Delhi and Florida, USA. The company was founded in 2007 and has since then grown to become a leading player in the software development industry. With a team size of over 100 professionals, Nature Technologies Pvt Ltd is renowned for its expertise in developing enterprise software, software-as-a-service, branding and marketing, as well as large enterprise web application development. The company's software solutions are designed to be scalable, secure, and user-friendly. Apart from software development, Nature Technologies Pvt Ltd also provides branding and marketing services to help businesses build their brand identity and reach a wider audience. The company's team of marketing experts works closely with clients to develop effective branding and marketing strategies that help them achieve their business goals.

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