Social Media Marketing Specialist

Job Description

Job Title: Social Media Designer Department: Marketing/Creative Team Job Summary: We are looking for a creative and detail-oriented Social Media Designer to join our marketing team. The ideal candidate will be responsible for designing and developing compelling visual content for social media platforms, websites, and online communities. You will work closely with the marketing team to create engaging graphics, videos, and interactive media that align with brand guidelines and business goals. Key Responsibilities: Design and develop visual assets for social media, advertising, and brand websites. Create photo, video, GIFs, and infographics tailored for different social media platforms. Collaborate with the marketing team to develop creative concepts and campaigns. Ensure all designs align with brand identity and marketing objectives. Manage multiple design projects and meet tight deadlines. Optimize graphics and videos for social media, web, and mobile viewing. Research industry trends and best practices to enhance audience engagement. Develop and maintain a library of design assets for future use. Work closely with copywriters to create visually engaging content. Engage with major social networking sites, industry blogs, and news platforms. Assist in developing and executing social media strategies, including content calendars. Provide creative input during brainstorming and marketing strategy sessions. Requirements and Qualifications: Bachelor’s degree in Graphic Design, Visual Arts, Journalism, or a related field. Minimum of 2 years of proven experience in graphic design and social media marketing. Strong understanding of layout, typography, color theory, and branding principles. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Experience with video editing software (Adobe Premiere Pro, After Effects) is a plus. Strong knowledge of social media platforms, trends, and optimization techniques. Ability to create compelling visual stories that resonate with target audiences. Excellent time management, organizational skills, and attention to detail. Strong communication and collaboration skills to work with cross-functional teams. Ability to manage multiple projects simultaneously and meet deadlines. A portfolio showcasing previous social media graphic design work is required. Show more Show less