Social Media Marketing Specialist

Job Description

Roles and Responsibilities: Develop and implement social media strategies that align with brand goals. Create high-quality content, including text, images, and videos. Analyze and report on social media performance metrics. Monitor trends and audience insights to drive engagement. Collaborate with internal teams to ensure brand consistency. Manage social media advertising campaigns and budgets. Engage with followers and respond to comments and inquiries. Conduct regular competitor analysis and adjust strategies accordingly. Desired Candidate Profile: Innovative thinker with a strong grasp of social media trends. Excellent analytical and problem-solving skills. Strong communication and interpersonal abilities. Ability to manage multiple projects and deadlines. Detail-oriented with a creative flair. Required Experience, Skills, and Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 2-4 years of experience in social media marketing. Proficiency in analytics tools and social media management platforms. Strong writing and editing skills.