UltramarX International is seeking a skilled Performance Marketing Executive to manage and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads. The ideal candidate will be data-driven, result-oriented, and capable of executing campaigns that deliver measurable ROI and lead generation outcomes. Key Responsibilities: Develop and implement paid marketing strategies aligned with business goals. Manage and optimize campaigns on Meta Ads Manager and Google Ads. Conduct A/B testing on creatives, audience segments, and ad copies. Track and analyze key metrics CTR, CPC, CPA, ROAS and report on performance. Research market trends, competitors, and emerging ad opportunities. Maintain detailed campaign reports and insights for management review. Requirements: 1-3 years of experience in performance marketing with proven campaign success. Strong knowledge of Meta Ads Manager, Google Ads, and Analytics tools. Ability to manage ad budgets efficiently and achieve high ROI. Analytical mindset with proficiency in data analysis and reporting. Experience in lead generation or B2B campaign optimization preferred.

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Social Media Marketing Executive