Social Media Marketing Executive

As a Digital Marketing Specialist, your role involves developing, executing, and optimizing digital marketing strategies to drive lead generation and revenue growth. You will be responsible for planning and managing both organic and inorganic advertising campaigns, focusing on ROI, CPC (cost per click), and conversion rates. Additionally, you will optimize social media platforms for customer acquisition and engagement. Your key responsibilities will include: - Conducting A/B testing for ad creatives, landing pages, and marketing funnels - Overseeing website development, SEO implementation, and enhancing user experience - Monitoring and analyzing campaign performance using tools like Google Analytics - Collaborating with sales teams to align digital marketing efforts with business objectives - Implementing re-marketing strategies and automated email campaigns to nurture leads - Staying updated with the latest trends and best practices in digital marketing and social media sales - Working closely with the sales team to align social media marketing efforts with sales objectives Qualifications required for this role: - Bachelor's or Master's degree in Marketing, Digital Marketing, or a related field - At least 3 years of experience in Construction Marketing Please note that this is a full-time, permanent position based in Nashik, Maharashtra. The work schedule is during the day shift, and the work location is in person.,