Social Media Marketing Executive

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and implement effective social media strategies aligned with business goals.
• Plan monthly content calendars for Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Identify latest trends, tools, and competitive activities to optimize brand performance.

2. Content Creation & Management

• Create engaging posts, reels, stories, videos, and graphics in collaboration with the design/creative team.
• Write captions, hashtags, and messaging tailored to brand guidelines and audience preferences.
• Schedule and publish content using tools like Meta Business Suite, Hootsuite, Buffer, etc.

3. Community Engagement

• Monitor comments, messages, and mentions across all platforms.
• Respond promptly to inquiries and engage with followers to build brand loyalty.
• Manage online reputation and escalate issues to the concerned team when necessary.

4. Performance Tracking & Reporting

• Track KPIs such as reach, engagement, followers, leads, CTR, and conversions.
• Prepare weekly/monthly performance reports and insights.
• Optimize posts and campaigns based on analytics.

5. Social Media Advertising

• Plan and execute paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Ads (if required).
• Monitor ad performance and adjust budgets, targeting, and creatives to achieve ROI goals.

6. Collaboration

• Work closely with marketing, sales, design, and product teams.
• Coordinate with influencers, agencies, or vendors for collaborations and campaigns.

7. Brand Building

• Ensure consistency of brand voice and visuals across all digital touchpoints.
• Support in developing creative marketing ideas, contests, and promotions to attract new followers.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person