Social Media Manager

We are looking for a Social Media Manager to drive brand awareness, engagement and lead generation by planning, creating and managing content across social platforms. You will identify audience opportunities, develop content strategies, run campaigns, engage with communities and measure performance to convert followers into customers.

Key Responsibilities

• Identify target audiences and trends across platforms (Instagram, Facebook, X, LinkedIn, TikTok, YouTube)
• Plan and execute social media strategies and content calendars aligned with marketing goals
• Create and curate engaging content (posts, stories, reels, short-form video, captions, graphics)
• Manage paid social campaigns: set up, monitor budgets, optimize targeting and creatives to meet KPIs
• Engage with followers, respond to comments/messages and build community relationships
• Collaborate with design, marketing, product and customer service teams for cohesive messaging
• Track social metrics, analyze performance, prepare reports and recommend improvements
• Stay updated on platform algorithms, trends, tools and competitor activity

Requirements

• Six months of social media management or digital marketing experience
• Strong content creation and copywriting skills
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Later, Sprout, Meta Business Suite)
• Familiarity with paid social advertising and basic ad platform management
• Proficiency in design tools (Canva, Figma, Photoshop) and video editing basics
• Ability to present social strategies and campaign results effectively
• Bachelor’s degree or equivalent experience

Skills

• Social Media Management
• Content Creation
• Community Management
• Paid Social
• Analytics
• Copywriting
• Design Tools

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off