Social Media Manager

Experience: 3-5 years preferred
Education: Bachelors in Media related fields/ Diploma in Digital Marketing (Preferred)

Key Responsibilities:

• Content Strategy & Planning:
• Develop and execute monthly content calendars across all platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.)
• Ensure alignment with the academic calendar, school events, festivals, achievements, and key educational themes.
• Content Creation & Publishing:
• Oversee or collaborate in the creation of reels, videos, photos, and graphics.
• Write engaging, relevant captions and descriptions tailored to the target audience (students, parents, teachers).
• Publish posts at optimal times based on platform-specific analytics and engagement trends.
• Reels & Short-form Video Management:
• Plan and execute short-form videos showcasing school life, achievements, classroom innovations, student testimonials, and behind-the-scenes stories.
• Advertising & Promotions:
• Create and manage paid ad campaigns to promote admissions, events, or initiatives.
• Optimize targeting, budgeting, and performance based on conversion and reach metrics.
• Analytics & Reporting:
• Monitor reach, engagement, follower growth, and campaign performance.
• Use tools like Meta Business Suite, Instagram Insights, and Google Analytics to prepare weekly/monthly performance reports.
• Recommend improvements based on data trends.
• Community Management:
• Monitor comments, DMs, and mentions to engage with the community in a timely and positive manner.
• Coordinate with school staff for responses or to gather accurate information when needed.
• Trendspotting & Innovation:
• Stay up to date with social media trends, challenges, and platform updates.
• Introduce creative ideas for increasing reach and engagement (e.g., user-generated content, contests, influencer tie-ups, student takeovers).
• Collaboration:
• Work closely with school coordinators, photographers, videographers, and design teams.
• Ensure brand consistency across all platforms and campaigns.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Food provided

Schedule:

• Day shift