Social Media Manager

Job Summary

We are seeking an experienced Social Media Manager with expertise in Meta Ads, lead generation, and performance marketing to drive our brand’s digital growth. The ideal candidate will manage paid and organic campaigns across Facebook and Instagram, optimize ad spend for maximum ROI, and generate qualified leads to support business objectives. This role requires strong skills in campaign strategy, content planning, audience targeting, analytics, and social media trends, ensuring consistent brand presence and measurable results.

Roles and Responsibilities.

• Plan, create, and execute paid campaigns on Meta platforms (Facebook & Instagram) to generate quality leads and drive conversions.
• Develop and manage organic social media strategies to enhance brand visibility and engagement.
• Monitor campaign performance, optimize ad spend, and achieve defined ROI/lead targets.
• Create compelling ad creatives, captions, and landing page content in coordination with design teams.
• Analyze insights and prepare weekly and monthly performance reports.
• Manage social media calendars, content scheduling, and community engagement (comments, DMs).
• Collaborate with marketing and sales teams to align lead quality with business objectives.
• Stay updated with Meta algorithm changes, ad policies, and emerging social trends.
• Handle budget allocation, A/B testing, and remarketing strategies for ongoing campaigns.
• Ensure brand consistency and compliance across all social channels.

Job Types: Full-time, Permanent, Contractual / Temporary, Freelance
Contract length: 3 months

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Morning shift

Ability to commute/relocate:

• Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management: 2 years (Required)

Work Location: In person